WHAT IS THE RIGHT TIME TO INCREASE PRICING ON WASHERS AND DRYERS?
WHAT SHOULD I DO IF I HAVE SOAP BACKING UP THROUGH DRAINS AND TOILETS?
Q. WHAT KIND OF LEGAL STRUCTURE SHOULD I HAVE FOR MY LAUNDROMAT?
Q. DO I NEED SPECIAL INSURANCE FOR A LAUNDROMAT?
Q. WHAT ARE THE STORE HOURS FOR MOST LAUNDROMATS?
Q. SHOULD I DO ANY ADVERTISING?
Yes. "Advertising directly increases the volume of our store," one successful operator claims. Increased competition among Laundromats underscores the importance of advertising and promotion not only to inform potential customers of the store’s professional facilities and services but also reinforce current customer's reasons for returning. An owner who steadily boosted his advertising allocation to almost 5% of gross currently reports sales volume increases of 20% in a year. Handbills are a widely favored advertising medium because they are relatively cheap and generally have a good return when distributed in the Laundromat's area. For example, when a new store is opened or you want to promote the installation of new equipment, you should distribute between 5,000 to 20,000 flyers in a one-mile radius of the store. Some operators circulate handbills at street fairs, parking lots or organizational meetings near the new store, and report a good return on this advertising investment. Community newspapers and advertising circulars or "shoppers" in urban areas enable the operator to advertise in specific sections of the city. The most cost-effective ads are generally those that appear regularly, since the cost typically declines with the frequency of the ad. Signs inside the store and the exterior store sign help build store image at the point of sale and provide continuous advertising for store services.
Q. WHAT ABOUT DROP-OFF OR "FLUFF AND FOLD" LAUNDRY SERVICES?
If the store hires a full-time attendant, one avenue of diversification might be drop-off-laundry service. "Fluff and Fold," as it is also termed, meets the needs of busy customers willing to pay for the store's labor. Price per pound charge averages $1.00 to $1.50, but ranges from 80¢ to $1.70. The attendant uses store funds to operate the machine and is then responsible for folding and wrapping the customer's laundry, typically offering one-day service.
OPERATING A LAUNDROMAT BASICS
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